Bespoke HTML5 Games: Food and Beverage Companies
Marketing food and beverage brands, especially newly released or newly adjusted products, can be tricky and it needs to evolve constantly. Consumers nowadays do not respond to the same old marketing strategies from companies.
Companies have taken a different approach by launching bespoke games that their consumers can play to get rewards or be familiarized with the product. These games usually run on HTML5, hence, consumers can play them anywhere as long as they are connected to the internet.
In the end, consumers will be much more inclined to buy the new products since they will feel more attached to it after they play the promotional game. Below are some brands that have leveraged bespoke html5 games in their ad campaigns.
Oreo Wonder Vault Ad Campaign
A great example of a company who takes advantage of launching interactive games on their marketing strategy is Oreo. They recently had one of their biggest ad campaign, the Oreo Wonder Vault.
One of the games they release is an HTML5 game where players drag an Oreo from the starting point to the finish line. Of course, players have to look for the right way, or else they will be lost in the maze. They can use either the Birthday Cake or Salted Caramel Thins variant of Oreo.
Oreo Spill the Milk is another HTMl5 game that was launched for the Wonder Vault Ad Campaign. It is a 3D physics-based action game. There are three bottles that you have to knock down by throwing a ball to them. Players have to hold the ball and flick it towards the target. They have 3 balls for each round.
Tic Tac My Pack
Tic Tac recently launched a campaign across the US. The campaign is to encourage the public to show their creativity by designing custom Tic Tac brands.
The HTML5 game lets you choose mint flavors, your preferred font color for the pack name, and your own label design. It also lets you share your own work on social media.
American Honey: Escape the Office
American Honey brand wanted to increase awareness for the Wild Turkey whiskey brand. Hence, they decided to launch an iPad game called Escape the Office. The main goal is to escape the office maze.
Players have to rotate the iPad to trigger the accelerometers. They have to avoid the co-workers’ cubicles until they reach outside. Once the players reach outside, the character will change to a summer beach attire and drinks the American Honey Wild Turkey.
Check out Wild Turkey American Honey here!
Budlight Beer Bottle Cap Game
Anheuser Busch is one of the largest breweries in all of America. In one of their campaigns, they released 3D HTML5 games to represent the different beer brands under Anheuser Busch.
The game is about tapping the beer-branded bottle caps and tap as many as you can until the time runs out. Your score will be shown after the round.
Learn more about how you can leverage bespoke games in your marketing campaign here.