Bespoke HTML5 Games for Car Manufacturers
Car manufacturers know how games can be a huge part of their marketing campaign. Video games and car brands already have a long history dating back even decades ago with game companies licensing the car models for their games.
As the technology progresses, almost all the people here in the world now use a mobile device. This gives out a huge opportunity for industries such as the car industry to promote their latest cars through bespoke HTML5 games.
Bespoke HTML5 games are customized games that are dependent on the client’s requirements. Here are some examples of games that were used for promoting car manufacturers’ cars.
Toyota HTML5 Games
Toyota has been known for utilizing bespoke HTML5 games to promote their brand in events.
An example of the HTML5 games they produced is digital signage game for the annual NHRA Drag Racing Event.
Toyota game for the NHRA event
The game is simple; it is a 2-player game. Both players use mobile devices, and they can choose from 5 different race cars. Once they are both ready, the lights will go from white until it reaches the green light. Both players have to click the Go button, and the player who has the faster reaction time will win the race.
A game was also produced for a Toyota car dealership event in North America.
Car Park game for Toyoto car dealership event
The game is called Toyota Park Puzzle. The game is played just like the block puzzle games where players have to find a way to exit the red car by moving out the other cars.
To know more about how the game was developed, check this in-depth case study.
Kia HTML5 game
Kia utilized a bespoke HTML5 game in several car shows in the USA. It is an interactive game of Plinko, a game based off the popular TV show The Price is Right.
A user has to drop one chip, and the chip has a random chance to land on one of the 8 different placeholders. If certain requirements are met, the user may have a chance to free test drive one of the Kia cars.
Hyundai HTML5 Game
Hyundai is one of the top-selling car manufacturers in Australia, and they are also a major sponsor of the A-league, Australia’s professional men’s football league. To promote their latest car, Hyundai i30, and the A-league, they decided to produce a HTML5 football game called Beat Bozza.
Players must register their personal information before they are able to play. Why? Because players have the chance to win a Hyundai i30 just by playing Beat Bozza.
Beat Bozza itself is simple, it is a free kick shootout game. Players will be up against Mark “Bozza” Bosnich, a reputable goalkeeper in real life. Players are given 3 lives, and they have to score goals as many as they can.
A missed shot will decrease your life, but they can replenish a life by hitting the random targets popping out on the goal. The target fades quickly though, so players must hurry on hitting it.
The longer they play, the harder the game gets as more Mark Bosnich will start appearing to defend the players.
